Distribution philosophy
Simson sells all products of its construction and marine ranges through distributors. This is done according to a defined philosophy. The distinctive factor of this philosophy is the guaranteed exclusivity. In the markets in which distributors of Simson products operate, products are not sold directly to end-users.
The marketing is based on a push-and-pull strategy. Simson pushes the sales by actively supporting the distributors in a wide area. This applies to both the technical and the commercial side.
The account managers keep in close contact with distributors and store chains operating nationally. At the local level Simson offers sales support to individual shops. This way Simson builds a (small or large) professional team around each distributor that this distributor can call upon at any time. Through activities that boost and support sales, both small-scale and large-scale distributors can benefit from Simsons commercial strength.
At the same time, Simson continuously stimulates the demand (pull strategy) by providing its target groups with extensive technical information and actively communicating with the market on innovative product developments. Simson responds to the specific needs that arise at the local level either via distributors or via end-users. This way Simson distinguishes itself as a problem-solving partner that not only offers added value for end-users, but also ensures better returns for its distributors.
The marketing is based on a push-and-pull strategy. Simson pushes the sales by actively supporting the distributors in a wide area. This applies to both the technical and the commercial side.
The account managers keep in close contact with distributors and store chains operating nationally. At the local level Simson offers sales support to individual shops. This way Simson builds a (small or large) professional team around each distributor that this distributor can call upon at any time. Through activities that boost and support sales, both small-scale and large-scale distributors can benefit from Simsons commercial strength.
At the same time, Simson continuously stimulates the demand (pull strategy) by providing its target groups with extensive technical information and actively communicating with the market on innovative product developments. Simson responds to the specific needs that arise at the local level either via distributors or via end-users. This way Simson distinguishes itself as a problem-solving partner that not only offers added value for end-users, but also ensures better returns for its distributors.